1. What inspired this summer collection?
This collection was inspired by the feeling of finally exhaling, letting go of pressure, expectations, and the idea that we always have to hold everything together. We wanted to create pieces that feel like freedom in motion: soft, feminine, effortless, and full of life.
2. What feeling did you want women to experience while wearing these pieces?
We wanted women to feel free, free in their bodies, free in their minds, and free to enjoy themselves without overthinking. Confident, beautiful, comfortable, and completely themselves. The colors reflect that spirit too: soft yet strong, delicate yet powerful. They represent the idea that women can be everything and more, embracing both femininity and strength, and expressing every side of who they are with confidence.
Inspired by the warmth of summer sunshine, the palette is a reminder that there is always light, not only around us, but within us. Even on the most challenging days, that light remains. It's a celebration of the inner glow, resilience, and joy that every woman carries, encouraging her to shine unapologetically and embrace her own unique radiance.
3. There seems to be a deeper message behind this collection, what is it?
The deeper message is permission. Permission to soften. Permission to enjoy life. Permission to stop waiting for the "perfect time" to feel beautiful, wear the outfit, take the trip, or become who they want to be.
4. Why was "being set free" such an important theme?
Because so many women are carrying invisible weight, expectations, insecurities, pressure to be everything for everyone. We wanted this collection to remind women that freedom can start with small moments: how you dress, how you move, how you choose yourself everyday and still show up for others.
5. What does freedom mean to you as a woman?
To us, freedom means being unapologetically yourself. It means not shrinking, not over-explaining, and not waiting for permission to take up space, chase your dreams, enjoy life, or evolve.
6. Why do you think women struggle to let loose and simply enjoy life?
We think women are often taught to carry so much responsibility that joy begins to feel earned instead of natural. Sometimes we forget that softness, beauty, rest, and playfulness even if its a little laughter…are things we deserve simply because we exist.
7. You talk a lot about softness and confidence.. Can women have both?
Absolutely. We actually believe softness is strength. Confidence doesn't have to be loud or hard. A woman can be gentle, feminine, and deeply powerful at the same time. We wanted this collection to celebrate that balance, the beauty of embracing every side of yourself without feeling the need to choose between them.
The soft colors reflect that philosophy as well. They may appear delicate, but they carry a quiet strength, reminding us that women can be everything and more: graceful and resilient, tender and fearless. Like sunshine, softness has the power to warm, uplift, and brighten everything around it. And just like the sun, that light already exists within every woman. Our hope is that these pieces help her reconnect with that inner light and wear it confidently, wherever she goes.
8. What does confidence mean to you?
To us, confidence is feeling at home in yourself. It's not about being perfect, because perfection is an illusion. It's about looking in the mirror and embracing every part of who you are: the flaws, the scars, the growth, the beauty, and the strength that brought you here. True confidence is born from self-acceptance. It's choosing to stand in your own light, even on the days you feel uncertain.
But confidence is also believing in the woman you are becoming. It's having the courage to chase your dreams, take risks, and keep moving forward even when the path feels unclear. It's understanding that growth is a lifelong journey and giving yourself grace through every stage of it. You can love who you are today while still working toward a better version of yourself tomorrow.
We live in a world that constantly tells women who they should be, how they should look, and who they should become. Confidence is the courage to quiet that noise and trust yourself instead. It's knowing that your worth was never something you had to earn — it has always belonged to you.
To us, confidence is freedom. The freedom to take up space, to dream without limits, to be soft without being underestimated, and to be strong without hardening yourself. It's the belief that there is a light within you that no setback, opinion, or challenge can ever take away. And when a woman truly believes in herself, in who she is and who she is capable of becoming, there is nothing more powerful.
9. Why do you believe confidence is sexy?
Because confidence has energy. It's magnetic. When a woman feels good in herself, it changes the way she walks, speaks, and carries herself, and that kind of energy is always beautiful.
10. How do clothes affect confidence?
Clothes don't create confidence, but they can unlock it. The right piece can make you stand taller, move differently, and feel more connected to yourself.
11. What do the colors in this collection represent?
Every shade in this collection was chosen for a feeling. We wanted the palette to feel emotional, soft yet powerful, playful yet grounded, freeing yet confident. It reflects the different versions of a woman: the softness, the boldness, the joy, the calm, and everything in between. More than colors, they represent energy and emotion.
12. If this collection were a moment in life, what would it be?
It would be that moment when you finally let go, the sun on your skin, nowhere to rush to, laughter that feels effortless, and the quiet realization that life is meant to be enjoyed. The moment you stop always trying to perform and please and simply become.
13. What do you hope women feel when they look in the mirror wearing these pieces?
We hope they recognize themselves again, or maybe even meet a new version of themselves. A version that feels lighter, freer, more confident, more alive. We want women to look in the mirror and feel beautiful without questioning it, powerful without trying too hard, and fully at home in themselves.
14. Tell us something you're not supposed to say..
We can't say too much... but let's just say this summer has us seeing 22 everywhere.
22 texts we haven't answered, 22 wishes we've made, and about 22 reasons we're excited for what's coming next.
Maybe it's a coincidence. Maybe it's a sign. All we know is that some things just feel meant to be.
This collaboration is one of them.
It's incredibly special to us, not just because of what we're creating, but because of the story behind it. Some partnerships happen naturally, and this was one of those rare moments where everything just clicked. The vision, the brand, the energy, the timing, it all felt right from the very beginning.
We've been keeping this one close to our hearts for a while now, and every step of bringing it to life has reminded us why we love what we do. It's meaningful, it's personal, and we genuinely can't wait to share it with you.
Until then, we'll leave you with one last clue: 22.
honi summer 26’ q&a
1. What inspired this summer collection?
This collection was inspired by the feeling of finally exhaling, letting go of pressure, expectations, and the idea that we always have to hold everything together. We wanted to create pieces that feel like freedom in motion: soft, feminine, effortless, and full of life.
2. What feeling did you want women to experience while wearing these pieces?
We wanted women to feel free, free in their bodies, free in their minds, and free to enjoy themselves without overthinking. Confident, beautiful, comfortable, and completely themselves. The colors reflect that spirit too: soft yet strong, delicate yet powerful. They represent the idea that women can be everything and more, embracing both femininity and strength, and expressing every side of who they are with confidence.
Inspired by the warmth of summer sunshine, the palette is a reminder that there is always light, not only around us, but within us. Even on the most challenging days, that light remains. It's a celebration of the inner glow, resilience, and joy that every woman carries, encouraging her to shine unapologetically and embrace her own unique radiance.
3. There seems to be a deeper message behind this collection, what is it?
The deeper message is permission. Permission to soften. Permission to enjoy life. Permission to stop waiting for the "perfect time" to feel beautiful, wear the outfit, take the trip, or become who they want to be.
4. Why was "being set free" such an important theme?
Because so many women are carrying invisible weight, expectations, insecurities, pressure to be everything for everyone. We wanted this collection to remind women that freedom can start with small moments: how you dress, how you move, how you choose yourself everyday and still show up for others.
5. What does freedom mean to you as a woman?
To us, freedom means being unapologetically yourself. It means not shrinking, not over-explaining, and not waiting for permission to take up space, chase your dreams, enjoy life, or evolve.
6. Why do you think women struggle to let loose and simply enjoy life?
We think women are often taught to carry so much responsibility that joy begins to feel earned instead of natural. Sometimes we forget that softness, beauty, rest, and playfulness even if its a little laughter…are things we deserve simply because we exist.
7. You talk a lot about softness and confidence.. Can women have both?
Absolutely. We actually believe softness is strength. Confidence doesn't have to be loud or hard. A woman can be gentle, feminine, and deeply powerful at the same time. We wanted this collection to celebrate that balance, the beauty of embracing every side of yourself without feeling the need to choose between them.
The soft colors reflect that philosophy as well. They may appear delicate, but they carry a quiet strength, reminding us that women can be everything and more: graceful and resilient, tender and fearless. Like sunshine, softness has the power to warm, uplift, and brighten everything around it. And just like the sun, that light already exists within every woman. Our hope is that these pieces help her reconnect with that inner light and wear it confidently, wherever she goes.
8. What does confidence mean to you?
To us, confidence is feeling at home in yourself. It's not about being perfect, because perfection is an illusion. It's about looking in the mirror and embracing every part of who you are: the flaws, the scars, the growth, the beauty, and the strength that brought you here. True confidence is born from self-acceptance. It's choosing to stand in your own light, even on the days you feel uncertain.
But confidence is also believing in the woman you are becoming. It's having the courage to chase your dreams, take risks, and keep moving forward even when the path feels unclear. It's understanding that growth is a lifelong journey and giving yourself grace through every stage of it. You can love who you are today while still working toward a better version of yourself tomorrow.
We live in a world that constantly tells women who they should be, how they should look, and who they should become. Confidence is the courage to quiet that noise and trust yourself instead. It's knowing that your worth was never something you had to earn — it has always belonged to you.
To us, confidence is freedom. The freedom to take up space, to dream without limits, to be soft without being underestimated, and to be strong without hardening yourself. It's the belief that there is a light within you that no setback, opinion, or challenge can ever take away. And when a woman truly believes in herself, in who she is and who she is capable of becoming, there is nothing more powerful.
9. Why do you believe confidence is sexy?
Because confidence has energy. It's magnetic. When a woman feels good in herself, it changes the way she walks, speaks, and carries herself, and that kind of energy is always beautiful.
10. How do clothes affect confidence?
Clothes don't create confidence, but they can unlock it. The right piece can make you stand taller, move differently, and feel more connected to yourself.
11. What do the colors in this collection represent?
Every shade in this collection was chosen for a feeling. We wanted the palette to feel emotional, soft yet powerful, playful yet grounded, freeing yet confident. It reflects the different versions of a woman: the softness, the boldness, the joy, the calm, and everything in between. More than colors, they represent energy and emotion.
12. If this collection were a moment in life, what would it be?
It would be that moment when you finally let go, the sun on your skin, nowhere to rush to, laughter that feels effortless, and the quiet realization that life is meant to be enjoyed. The moment you stop always trying to perform and please and simply become.
13. What do you hope women feel when they look in the mirror wearing these pieces?
We hope they recognize themselves again, or maybe even meet a new version of themselves. A version that feels lighter, freer, more confident, more alive. We want women to look in the mirror and feel beautiful without questioning it, powerful without trying too hard, and fully at home in themselves.
14. Tell us something you're not supposed to say..
We can't say too much... but let's just say this summer has us seeing 22 everywhere.
22 texts we haven't answered, 22 wishes we've made, and about 22 reasons we're excited for what's coming next.
Maybe it's a coincidence. Maybe it's a sign. All we know is that some things just feel meant to be.
This collaboration is one of them.
It's incredibly special to us, not just because of what we're creating, but because of the story behind it. Some partnerships happen naturally, and this was one of those rare moments where everything just clicked. The vision, the brand, the energy, the timing, it all felt right from the very beginning.
We've been keeping this one close to our hearts for a while now, and every step of bringing it to life has reminded us why we love what we do. It's meaningful, it's personal, and we genuinely can't wait to share it with you.
Until then, we'll leave you with one last clue: 22.